PURITO's motto is "Back to the roots" or even to the beginnings. The philosophy of the brand, the name of which is composed of the word "Purify" and the Chinese character "To" (土 means soil), is based on the following four attributes:
Safe | PURITO products are 100% EWG Green Level certified. By renouncing harmful substances and with absolute transparency regarding their recipes, PURITO offers "safe & honest" skin care!
Natural | Nature provides us with everything we need for life. Instead of harmful chemicals, PURITO only uses natural ingredients.
Love of animals | PURITO is firmly against the exploitation of innocent animals in the manufacture and testing of cosmetics. The brand is 100% cruelty free and donates part of its profits to the Best Friend Animal Society.
Environmentally friendly | PURITO uses recycled paper, reduces unnecessary packaging material and donates part of the profit to the KFEM (Korean Federation For Environmental Movement).